Elyse Tager

Are You Using All of Your Marketing Real Estate?

When planning a marketing strategy, it's easy to get caught up in the major pieces of the puzzle and overlook some of the smaller, but equally impactful, ways to communicate your message AND build your database. Certainly your website, blog, logo, letterh... Read >

List Building - Refining the Lead Funnel

Customer acquisition comes in its many flavors. But whether the enterprise is huge and complex, or a mom-and-pop, the lead funnel stages are the same. I want to take a minute to focus on the lead nurture aspect. This is the part that is too shortened or... Read >

Lead Generation for the Best Quality Leads

It's tempting when shopping for cost-per-lead placements to seek out the lowest-cost leads '- and hope that your sales force (or your website or follow-up materials) have enough salesmanship to convert them. But initial expense is not the only considerati... Read >

12 Favorite and Little Known Tips for LinkedIn

Most business professionals are on LinkedIn at this point. LinkedIn tells us that: -LinkedIn has over 65 million members in over 200 countries. -A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. -E... Read >

B2B Lead Generation - the Little Black Dress of Marketing

I know this won't sound very politically correct, given how Web 2.0-ish we are at Elymedia, but we are seeing that companies are pulling in their marketing horns, getting cautious all around, and looking for safe and reliable methods. Cost-per-lead and co... Read >

New Trends in Direct Mail

I never thought I'd say this, but my mailbox is starting to get full again. Brands and agencies seem to be slowly returning to the tried-and-true methods of direct mail. Perhaps our email inboxes are getting too full, or the online world is just getting t... Read >

B2B Lead Generation 7 Tips For Best Practices

In our ongoing series on lead generation, the best place to start would be with some suggested best practices. And the best place to start with all things online is with the IAB - Interactive Advertising Bureaus, and their best practices As a media bu... Read >

Email Marketing - Got a Strategy for Success?

E-mail is enjoying a resurgence in these difficult times. Many bloggers are adding email to their mix of content distribution, and many companies are rediscovering the importance of an ongoing email strategy to enhance their brand, re-connect with custome... Read >

How to Use Twitter for Customer Service

Customer Service problems can be daunting for any company. But the last thing you want to do is pretend that they don't exist or will never exist. The best thing to do is meet them head on, resolve issues, make the customer as happy as possible, and move ... Read >

Lead Generation with Social Media -Tread Lightly

We have been working on a large lead-generation campaign for a new consumer-biz client, and we were delighted that they allowed us to incorporate social media into the plan. I know, it seems counter-intuitive to use social media for a mainly commercial ob... Read >

11 Tips for Quality Connecting with Social Media

Social Media is about 3 things â€" connecting, creating, and engaging. Sounds easy enough, but the value of everything you do using social media will all go back to who you are engaging with. This is a real case of "garbage-in, garbage-out." If you "frie... Read >

Small Business Marketing: Twitter - Tips to Make You a Twitter Expert

If you haven't dipped your toe in the water with Twitter, you are missing the boat. Start now! It's the perfect tool for branding, displaying thought leadership, promotion, fund raising, and even lead generation. An odd combination, I know, but if hand... Read >

Start with Your Customer and Work Backwards

Social media has taught us that it starts with the customer; engaging, listening, and sharing. Done well, all marketing should start with the customer, as their needs, wants, and priorities are the driving force for all marketing efforts. Thorough explor... Read >

10 Tips on Video Blogging for Your Business

Video is becoming a common communication tool and an integral part of blogging. I recently purchased a Flip video camera, and these inexpensive and very portable cameras have made video production a snap. But there are a lot of horrible and ineffective vi... Read >

Small Business Marketing - 6 Key Tips to Get Started

The New Year has brought a number of inquiries from smaller companies asking for help with social media marketing and marketing in general. For those of us in the marketing field, it's easy to lose sight of the fact that not all businesses see things fro... Read >